As generative AI continues to revolutionize the marketing landscape, organizations face the challenge of integrating generative AI practices into their portfolios. Many companies struggle to define ...

While digital marketing is a significant focal point on the business landscape, print marketing–which started nearly 200 years ago–remains a robust marketing tool. Whether it’s trade shows, in-person ...

Is the design of your sales and marketing organization dysfunctional? If so, you probably already know it. Most organizational structures aren't designed with a slide-rule to use after months of ...

There is no better time to be in business -- in marketing, advertising, advertising technology (AdTech) and marketing technology (MarTech) -- than right now. The reason for this is born from two ...

MALVERN, Pa., July 10, 2024 (GLOBE NEWSWIRE) -- Building on its extraordinary organic success, 2X, the world’s largest B2B marketing-as-a-service (MaaS) firm, proudly announces the expansion of its ...