Instead of solely relying on data, marketers should use a process-oriented approach that digs deeper into the root causes of problems and avoid reactive solutions that don't address the core issues.

One of the primary goals of marketing is to capture and hold the attention of the public. Campaigns that do this successfully not only raise the visibility of a company's brand, but also place the ...

In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time ...