From my early days as an assistant brand manager at P&G through my second CMO role, I’ve always strangely looked forward to annual budget planning. I’ve seen all sorts of models used: build from the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital marketing is an indispensable engine for growth. Year over year, big brands allocate ...

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

Television, digital, and social media tend to dominate many major marketing budgets, but as marketers seek to optimize their strategies and determine which channels deliver the best return on ...

As health system budgets tighten, some marketing investments have been garnering a closer look. “At Providence, we take a hard look at all our marketing investments every year to ensure they align ...