The latest trend in effective marketing strategy development is to focus on customer experience. This means understanding the customer journey, creating personalized experiences, and leveraging data ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Teton, the outdoor gear maker headquartered in Salt Lake City, UT, announced a reorganization of its brand and product ...

PRESSADVANTAGE – Blue Interactive Agency, an established leader in digital marketing innovation, is establishing a new standard for performance-driven marketing through artificial intelligence.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Neuromarketing—applying neuroscience principles to marketing—is making waves in the industry ...

SmartFinds Marketing and Our Sales Coach bring CEOs together for a powerful discussion on data-driven growth and sales alignment.

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Papa Johns is growing its marketing spend and accelerating development in North America in a bid to boost comparable sales and average unit volumes in the long term. These strategies are part of the ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

Q3 2025 Management View Domenic Dell'Osso, President, CEO & Director, stated that "the third quarter marked the first year of ...

Tiffany Sieve joins as CMO and Megan Barbier as CHRO to Accelerate Brand Expansion and People Strategy SAN JOSE, CA / ACCESS Newswire / October 28, 2025 /Xactly, a global leader in intelligent revenue ...