Business.com on MSN

Why every business should be using multiple social media accounts

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook ...
SmartAsset on MSN

Social media marketing plan template for financial advisors

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...
Analytics Insight

AI in Social Media Marketing: Automation, Scheduling, and Growth Hacks

Overview: AI in social media marketing saves time by automating content creation, posting, and performance tracking.Smart scheduling with AI improves reach and ...
Marketing Dive

SMBs rely heavily on social media for marketing and growth, study says

Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...
Marketing Dive

Organic social media and marketing budgets: Here’s what the numbers say

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

What The 2016 Trend Teaches Small Businesses About Nostalgia Marketing

The 2016 TikTok trend is taking over social media. Here's what it teaches small businesses about the power of using nostalgia ...
Forbes

How Companies Should Shift Their Social Media Marketing Strategy

This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox ...
CMS Wire

Why Social Media Safety Is Your Next Big Marketing Challenge

A main feature of a social media platform is a feed where users can discover shared imagery and commentary. The feed is designed to attract people’s attention. Social media feeds have commercial value ...
Marketing

The Next Wave: Social Media Trends to Watch

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...
Entrepreneur

The Rules of Social Media Marketing Have Changed. Here’s What Works (and What Doesn’t) in 2025.

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...
Observer

The Cost of Automating Authenticity: A.I.’s Limits in Social Media

Amid the rise of A.I.-generated content, authenticity—and the humans behind it—remain a brand’s most valuable asset. Unsplash+ But reducing the social media management role to content production ...
dvm360

Social media safety 101

“Use Meta Business Suite. Centralize the management of Facebook and Instagram to make it easy on yourself. You can post to Facebook and Instagram at the same time, if you connect those. You can do 2 ...