Marketing’s past is one built on interruption, repetition, and share of mind. The focus always had to be on “scale.” To push product, it was assumed that tens of millions of potential consumers needed ...

When it comes to martech, organizations that don’t have a strong philosophy find it hard to make strategic decisions. The marketing technology landscape is not getting any smaller, or more narrowly ...

Tennis legend Arthur Ashe motivated himself with a philosophy that seems almost definitional for independent business owners today. “Start where you are. Use what you have. Do what you can,” Ashe ...

Enlightened marketing seeks to address some of the criticisms of traditional marketing philosophies and their impact on the community as a whole by incorporating five principles. The enlightened ...

Customer-oriented marketing means more than just getting customers to buy your stuff. Some companies generate sales by going cheap – buy one get one free! – or by pressuring customers. The ...

Do you have a philosophy for how marketing communications work for your brand? I don’t mean a strategy or plan. I mean a vision that’s articulated simply, compellingly, inspiringly. For most marketing ...

The name of the game is to figure out how we think about certain things and experiences. Then it is to influence or to learn from these motivations that can inspire future generations of marketers to ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. In the context of any given business, the marketing function is ...

Even as economies, industries and companies continue to pivot to the newly declared most populous country (and consumer market) in the word, India's FMCG industry is displaying signs of recovery, as ...

Goa Marketing Philosophy. Invented Here. As ad men decided to position Goafest 2014 as the marriage of talent with trophy, cat.a.lyst decided to do its own bit of matchmaking by pairing Indian ...