A follow up to its limited "Loyalty" New Balance 990v5 collaboration that released in September, YCMC is once again collaborating on the brand's popular dad shoe. According to the sneaker retailer, ...

Whether you call it “retro” or a “dad shoe,” there’s no denying that the New Balance 990 is a classic. The story goes like this: In 1978, New Balance started research and design on the 990, with the ...

After 40 years of releases, the New Balance 990 has seen a variety of looks. Last year, we dove into the history of the classic style and its evolution from the v1 to the upcoming v6. The sneaker was ...