Now it'll be known as the Highmark Mann, after naming rights went to the Pittsburgh-based insurance company for an ...

He and co-founder Jim McKelvey chose the name Square because it was boring and faded into the background. “We didn’t want ...

When MSNBC spins off from NBCUniversal (NBCU) by the end of the year to become an independent company, it will have a new name and logo. MSNBC will become My Source News Opinion World (MS NOW), and ...

Some coffee brands have been around for your entire life, but can brand names still change even after a century? Here's what you need to know.

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

In 2012, Udi’s Foods, one of the most prominent food brands in Colorado — and across the country — was sold to Boulder Brands for $125 million in a sale that required a number of prerequisites, ...

With Corteva planning to separate seed, crop protection into new companies next year, some say it should consider 'Pioneer' ...

CHICAGO -- Kellogg, the maker of Frosted Flakes, Rice Krispies and Eggo, has announced that it will separate into three different companies to create "greater strategic, operational, and financial ...