The watchdog reported a 10 percent decline in adults 25–54 impressions and raised concerns about panel representation and modeling accuracy.— This story first appears at TheDesk.net, a premium source ...

RBR-TVBR first reported in January 2007 that The Nielsen Company, until then known as VNU, would be reworked by its private equity investors for an IPO. That reworking has been accomplished and ...

One of the broadcast media industry’s largest radio station groups, which the parent of the Westwood One national radio arm, has filed a sweeping federal antitrust lawsuit against the dominant ...

Magellan AI now integrates Nielsen DMA regions, allowing podcast advertisers to compare local digital audio performance.

NEW YORK (AP) — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL games on that day, with Beyonce ...

The addition of the segments reflects the growing demand for targeting capabilities as the industry shifts towards addressable advertising ...

YouTube Leads with 12.5% of TV, Netflix Maintains No. 3 Rank with 8.8% ...

Nielsen has launched a new tool to better monitor the ongoing streaming wars. Say hello to the Media Distributor Gauge, which will break down total cross-platform viewership across media companies.

The Nielsen Company was named in an antitrust lawsuit on Oct. 16 in New York Southern District Court. The lawsuit, brought by Hogan Lovells on behalf of Cumulus Media New Holdings, accuses the ratings ...