This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Tracking offline conversions for search engine optimization will become more important as Google, Yahoo and Bing increasingly integrate local, social signals. The industry saw the dedication, at least ...

Tapping into "general business assets" for SEO rarely gets discussed at SEOmozBlog, so Rand Fishkin thought it time to explain how the two tie in nicely. The lengthy post suggests how to use ...

I previous wrote about how Google Ads is not impacted by the Log4j security vulnerability but many sites and servers are. So if you have a website that needs to have updates because of the Log4j ...