PPC is already a complicated area for many marketers, especially when advertising on multiple search engines and attempting to keep up with the dynamically shifting landscape of digital marketing.

Bid management is arguably one of the most mundane activities that a PPC manager is tasked with. But it is essential to the health and performance of your campaigns. So here is a question: How are you ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more ...

In a Google Groups thread, AdWordsPro Sarah has asked us what our favorite bid management tools are. There are a two different tools represented thus far, and it's interesting to see what you've got ...

It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines ...

Forrester, the large marketing technology analysis organization, has released the final of its quarterly Forrester Wave reports related to search marketing. The first, Forrester Rates The Top Large ...

Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves ...

Julie Batten tells us about some available tools for advertisers, including a variety of bid management tools and features, and Web analytics suites. She also reminds us that most companies offer free ...

Opinions expressed by Entrepreneur contributors are their own. Managing online paid-search-term campaigns can be like water torture for a small-business owner: A slow drip of tedium, choosing keywords ...

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Machine learning is often hailed as the universal solution for marketing challenges for SaaS ...