Protecting brand integrity in PPC means aligning placements, creative, and budgets with values while preserving performance ...
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, ...
Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.
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