Change in packaging design is fraught with danger. Sometimes a new design is needed to inject some life into a brand that's losing its edge or to help a product stand out on the shelf amid new ...

When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...

Tropicana is squeezing out a response to the backlash following the redesign of the bottle. The carafe shape and crown cap of the orange juice bottle that has become synonymous with the brand was ...

This article is by Simon Preece, director of effectiveness stuff at Elmwood, a brand design consultancy whose clients include Fairway Supermarkets, Kimberly-Clark and Nestle. Consumer products brand ...

HONG KONG SAR - Media OutReach Newswire - 15 October 2025 - Coca-Cola in Hong Kong, represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola in the city, announced today a ...

Created in collaboration with Brooklyn-based branding agency Tavern, the bottle's slick design is a masterful blend of old aesthetics, complemented by clean modern design. Display ...

In his San Francisco studio, package designer Primo Angeli explains that "there is a relationship between consumers and packages, a psychodrama, really." Indeed, packages are "silent salesmen" that ...

Ardagh Glass Packaging Europe, a subsidiary of Ardagh Group, has unveiled a new 300g lightweight glass wine bottle, marking a significant advancement in sustainable packaging solutions for wine. This ...