The final showdown is set in the FierceMadness DTC ad contest. Dovato from GlaxoSmithKline’s ViiV Healthcare will go up against Phexxi from Evofem Biosciences for the championship title. Phexxi, the ...

Six months after Evofem Biosciences launched its Phexxi contraceptive, it's back with a hip and irreverent TV campaign targeting a millennial audience. Airing for the first time on Valentine's Day, ...

So when Phexxi hit the birth control market in 2020, it was a sea-change from the lot. The revolutionary contraceptive provided a way for vulva-owners to control pregnancy prevention — without the ...

Phexxi, a form of non-hormonal birth control, is super popular on TikTok, but numerous people have reported getting pregnant despite using it correctly. The gel does not contain spermicidal chemicals.