The state university system is advertising on play-throughs and discussions of popular video games, hosted by streamers on ...

Microsoft is preparing a free Xbox cloud gaming service that includes ads. The company lets players stream games they already ...

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release games on ...

As console gaming evolves, mobile provides a blueprint for solving the challenges around attribution, formatting, targeting and integration in free-to-play (F2P) games. To thrive, subscription-based ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

Steam has quietly slipped in another consumer-friendly policy to ensure games aren’t abusing player trust. The game platform’s latest update comes in a Steamworks documentation change that explicitly ...

As TV’s biggest stage, Super Bowl LIX is a huge opportunity for advertisers — a chance to reach a massive audience that’s as eager to watch the commercials as the football between them. Yet given the ...