Taking your bra off at the end of the day is one of life's greatest pleasures, right? It makes sense: Skin irritation, tightness and poking from underwires aren't a fun time. And shopping for a bra ...

There's no better feeling than taking off your bra after a long day. No wonder: Skin irritation, tightness and scratches from exposed underwires are just a few pet peeves of bra wearers. And shopping ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 11 min ago By Tim Nudd - 2 hours 22 min ago 2 hours 46 min ago By Asa Hiken - 6 hours 37 min ago By Brian ...

I think we can all agree that shopping for bras is, well, a real struggle. They're either too tight, too loose, rub your skin uncomfortably or poke you in the sides (to name just a few common gripes).