The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...

California lawmakers are determined to turn the volume down just a notch. On October 6, Gov. Gavin Newsom signed SB 476 into ...

Madison Avenue continues to pull millions of dollars out of what was once its star vehicle — primetime TV — in favor of reaching smaller crowds of consumers watching their favorite shows at times of ...

More and more people are choosing Netflix’s cheaper subscription plan that comes with ads, according to new data shared by Antenna and reported by Bloomberg. Netflix first introduced this ad-supported ...

Tesla is finally running TV/streaming ads, but they are not to sell electric cars. They are to promote a vote for Tesla shareholders to approve Elon Musk’s next compensation package worth up to $1 ...

Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as from their doctor, according to a new report. Predictive advertising company ...