Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

If you want to successfully launch a product, one of the most important things you can do is to make buying it as easy as humanly possible. So advises Mark Nelsen, Chief Consumer Product Officer at ...

As the global security market heads toward record growth, companies eyeing product launches must prioritize reputation management, or risk losing credibility before they gain market traction. Every ...

NBC News lays off 150 employees amid ratings declines and cable spinoffs What happened after Michael J. Fox finally met Eric ...

Just about every business starts with a basic concept—an idea of the type of product or service it wants to provide to customers. But what ultimately separates successful businesses from those that ...