Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining ...

Pitching tech products to potential clients has become a more critical job with the rise of the cloud. Enterprise tech product marketing is no longer only about convincing corporations to sign ...

A good marketing plan will help get your name out there, increase business and boost your earnings. If you do not know the inner workings of the marketing industry yourself, you can hire either a ...

While hiring the right team can go a long way to ensuring you always have a wealth of creativity on hand, even the best teams can experience a dry spell every once in a while. Whether it’s struggling ...

Product extension is the strategy of placing an established product's brand name on a new product that is in the same category. Small companies can deploy the practice in the same way that large firms ...