“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, co-founder of Media iQ. Ad ...

The much ballyhooed search-and-display convergence has been lighting up the digital airwaves for over a year now as startup companies either enter the space looking to provide a solution, or media ...

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns. According to ...

Prospecting -- the technique of finding consumers interested in specific products that they may not know exist -- can lead to 147% higher conversion rates for some industries when combined with ad ...

AdRoll, an AI-powered multi-channel advertising platform, today released the Q2 2026 edition of its State of Digital Advertising Report, revealing a growing divide between prospecting and retargeting ...