Those affected by wildfire smoke focus on the colors red, purple and maroon on the air quality charts. Red used to be the scariest color. Why did that change?(Story aired on ATC on June 28, 2023.) ...

This week, millions of Americans are anxiously scanning air quality maps focusing on two colors: red and purple. Red indicates "unhealthy" air quality, and purple? "Very unhealthy." When did purple ...

There’s hidden meaning behind your go-to hue.

Are you a purple person? What comes to mind when you think of the hue? The first association you make with the color is likely along the lines of “royalty” or “regal.” That’s because purple is indeed ...

The traditional colors of the holiday season may trend toward red and green, but this season is looking a bit different as “The Color Purple” movie musical prepares to hit theaters on Christmas Day.