When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

How many more Hot Wheels can you buy before you run out of space, money, or passion for the hobby? Here are some more cool ...

Hot Wheels has been producing die-cast cars since 1968, and over the decades, the company has released millions of cars to adoring fans and cereal-obsessed children around the world. There's something ...

Hot Wheels has made miniature versions of several Mustang models, usually in limited quantities as collectors items. Now, one ...

Hot Wheels are one of the most beloved and iconic toys. They’re one of the most reliably affordable, too. You can always count on Hot Wheels to meet you with a modest price tag — well, not always.

Hot Wheels aren’t just for kids; they’re the hottest adult collectible, with rare cars worth thousands and over nine billion ...

Who needs a Hot Wheels Super Treasure Hunt when you can go for an RLC sELECTIONs model instead? Good luck scoring one, though ...

After taking a tour of the Mattel Hot Wheels Design Center and learning about the brand’s Treasure Hunt hidden treasure […] ...

Convenience store chain 7-Eleven is collaborating with El Segundo toymaker Mattel on a Hot Wheels racing car. The promotion will include a takeover this weekend at one of the chain’s Riverside ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...