LONDON, UK –– Aardman has joined forces with Levi Roots to produce his first ever above-the-line advertising campaign for Reggae Reggae Sauce. The £2m campaign, created by JWT London, encourages ...

Levi Roots has said he has no plans to step away from his Reggae Reggae sauce business, as customers buy into his name rather than the product. The Jamaican-British businessman and celebrity cook said ...

In Bailey v Graham (aka 'Levi Roots'), which involved the well-known brand Reggae Reggae Sauce, the Court of Appeal has rejected the claimants’ appeal against a decision of the High Court dismissing a ...

Fans of Dragons' Den will undoubtedly recall the memorable moment in 2007 when Levi Roots graced the BBC show, seeking investment for his Reggae Reggae sauce, which has since evolved into a thriving ...

Dragons' Den star Levi Roots has been accused of stealing the recipe for his famous Reggae Reggae Sauce by an old friend. Tony Bailey has filed a claim in the High Court for more than £300,000 ...

Levi Roots has said he has no plans to step away from his Reggae Reggae sauce business (Matt Crossick/PA) Levi Roots has said he has no plans to step away from his Reggae Reggae sauce business, as ...