The campaign will run through February 22. Hilton is the first hotel to join Roblox with tangible transferable rewards, but just one of the many businesses joining the gaming platform to advertise.

Eleven winners will receive a year of Diamond Tier Status at Hilton hotel locations, while 111 Roblox players will receive 111,111 points in the Hilton Honors rewards program.

My Hotel codes offer Cash and Gems to help players rapidly develop their virtual hotel. Created by Nite Games, the objective in this tycoon experience is to create the most hospitable accommodation.

Hilton Hotels has launched what it says is the first rewards program for playing a branded game in Roblox. 11:11 Media, Paris Hilton’s media company, is giving 111 players 111,111 points through the ...