Ed. note: Below is an essay written by NASCAR Hall of Famer Ken Squier on the origins of the Rolex 24 and Daytona International Speedway’s first 24-hour race, which was won by Ken Miles of ‘Ford vs.

A unique Rolex Cosmograph Daytona will be one of the highlights of Sotheby’s Important Watches auction in Geneva on May 11. The 1999 Cosmograph Daytona, Ref.16516, in platinum with a diamond-set ...

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Here’s something that’s tough to believe these days: The Rolex Daytona wasn’t always a sold-out, smash hit. Yup, that’s right—and all the more so with those beloved “Paul Newman” models, the ones with ...

If you got into watches during the last decade or so, there’s a very good chance the Rolex Daytona—or rather one particular Rolex Daytona—had something to do with it. For most of the first 50 years of ...

DAYTONA BEACH — A little after the lunch hour on Saturday, Jan. 24, 60 cars sat on the starting grid ahead of the 64th Rolex 24 at Daytona International Speedway, surrounded by the usual tandems — ...

Last year, at the 24 Hours of Le Mans endurance motorsport race in France, the Rolex surprised and excited fans once again by releasing a new version of its already celebrated and impossible-to-buy-at ...

Over 200 of the world's best drivers have assembled at the Daytona International Speedway this weekend for the 24-hour endurance race known as the Rolex 24. The 64th annual iteration of the Rolex 24 ...

The Daytona 500 is still a few weeks away. But the auto racing season doesn't start with NASCAR's crown jewel; first comes the 2026 Rolex 24! Call it the Rolex 24 at Daytona, call it 24 Hours of ...

This is quite a popular comparison, and lots of variables come into play when comparing the iconic Rolex Daytona and the historic Zenith El Primero. I will say before we even begin, that the stainless ...

Live coverage of the first hour of the race begins on Saturday, January 24, at 1:30 p.m. ET on NBC — and on the following day, January 25, the network will then broadcast the final two hours of the ...