Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Advertising your business can result in more leads and a higher ultimate selling price, but revealing that you are selling can cause problems with employees and suppliers and/or give competitors a leg ...

Advertising is an essential part of running a successful business - they inform customers of the existence and benefits of products and services. Even if a customer would be willing to buy a certain ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (PIX11) — Can, can you remember all ...

In some ways the business of ad sales is more complex than consumer sales because it is a business to business, or B2B, transaction. Where consumers often make impulse buys, companies often have a ...

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to discriminate, a significant shift for a ...

Alphabet Inc.’s Google has spent the past week in Virginia federal court seeking to persuade a judge that selling off its ...

Throughout 2020, we’ve seen a tremendous shift in consumer media and purchasing habits, which, in turn, has driven a shift in media strategy and the approach to media buying. Whether it’s CTV ...

Nexstar Media said it would add three senior vice presidents to its ad-sales team as the company works to add new heft after ...