Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Advertising is an essential part of running a successful business - they inform customers of the existence and benefits of products and services. Even if a customer would be willing to buy a certain ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (PIX11) — Can, can you remember all ...

Throughout 2020, we’ve seen a tremendous shift in consumer media and purchasing habits, which, in turn, has driven a shift in media strategy and the approach to media buying. Whether it’s CTV ...

There are ads for all kinds of products on social media. Some are legit. Others are just a set-up for thieves to take your money. Our KPRC 2 Investigates team explains how to spot the difference and ...

Nexstar Media said it would add three senior vice presidents to its ad-sales team as the company works to add new heft after ...

Over the past five days, witnesses testifying on Google’s behalf said that a forced sale would upset a business worth $15.9 ...

Striking the ad-tax piece would reduce projected collections by roughly $475 million over the next four fiscal years, according to the Department of Revenue. The sales tax change is part of a bevy of ...