After years of record-setting visitation, Sarasota County’s tourism numbers have eased into a new rhythm—a normalization after the frenzy of pandemic-era growth. The beaches, however, have not slipped ...

Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of Visit Sarasota County Take a few steps on Siesta Key’s powder-soft shores, and you’ll instantly realize why it is ...

U.S. News Insider Tip: Make reservations ahead of time to dine at any waterfront restaurant around sunset. Locals and visitors alike fill the tables fast and tend to linger until after the sun goes ...

Community event builds buzz ahead of annual 5K.

SIESTA KEY, Fla. (WFLA)— Siesta Beach was named the best beach in the United States and fourth in the world by Tripadvisor. According to Visit Sarasota, Siesta Beach offers a large parking area, ...

Set on a 31,293-square-foot waterfront lot, the Sarasota home offers one of the world’s most limited luxuries—a private ...

Tripadvisor has released its list of the best beaches in the world for 2025, with Siesta Beach in Florida ranking fourth Florida beaches dominated the US list, securing nuine spots in the top 25 Other ...

SIESTA KEY, Fla. — The iconic Siesta Key Crystal Classic returns to Sarasota this Friday and will transform part of Florida's Gulf Coast into an outdoor art gallery. A total of 24 artists will compete ...

Sarasota, located on the stunning Gulf Coast of Florida, has long been a magnet for travelers seeking a slice of paradise. With its miles of shoreline, there’s a beach for every type of beachgoer.