Understanding the difference between search bots and scrapers is crucial for SEO. Website crawlers fall into two categories: This guide breaks down first-party crawlers that can improve your site’s ...

In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Many new elements like user experience, local ...

When you look for something online using a keyword, the search engine goes through trillions of pages to create a list of results that are related to your keyword, according to CloudFlare. So how do ...

On every website, there's a message that contains a hidden stop sign. It's intended for bots, not humans, a way of saying, do not scan this part of the website. The artificial intelligence industry is ...

The new change, which Cloudflare calls its Content Signals Policy, happened after publishers and other companies that depend ...

In part one of this four-part blog series, The Four Pillars of the SEO 2.0 New World Order, I discussed the need to define your target market to better meet the needs of your audience. I also ...

A web crawler (also known as a web spider or web robot) is a program or automated script which browses the World Wide Web in a methodical, automated manner. This process is called Web crawling or ...

Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results.

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. Perhaps the first and most important detail to understand about the ...