It’s been 14 years since Skechers first joined the marathon of Super Bowl commercials with its 2010 ad featuring former 49ers quarterback Joe Montana. Since then, the footwear brand has produced ten ...

As AI becomes more accessible, it seems we've been plagued with an increasing number of AI ads. Lacking both quality and style, these sloppy marketing ploys are hard to ignore, but Skechers' latest ad ...

'Once my Skecher Shape-ups are on snug and comfy I'm toning my muscles, strengthening my core, burning calories,' said a fitness model in one ad. The marketing campaign worked. Portland waterfront ...

Hall of Fame quarterback Joe Montana said they improved his strength and posture. Celebrity Kim Kardashian boasted they allowed her to ditch her personal trainer. But federal and state officials said ...

Before returning to coaching and taking over the Raiders, Jon Gruden spent a decade as an ESPN analyst, where he became a larger-than-life figure. Gruden plays off that reputation in two ads for ...

If you saw the ads during the Super Bowl on Sunday, you saw all the usual products: beer, cars and snack foods. But there was one product you’ve not seen widely pitched during the NFL’s big game – ...

WASHINGTON (AP) — The government wants you to know that simply sporting a pair of Skechers' fitness shoes is not going to get you Kim Kardashian's curves or Brooke Burke's toned tush. Skechers USA Inc ...

A day after Adidas ended its business relationship with Kanye West following his repeated antisemitic comments, the rapper made an “unannounced” visit to a Skechers corporate office in LA on Wednesday ...

LOUISVILLE, Ky. (AP) - A federal judge approved a $40 million class-action settlement Monday between Skechers USA Inc. and consumers who bought toning shoes after ads made unfounded claims that the ...

Skechers USA Inc. will pay $40 million to settle charges by the Federal Trade Commission that the footwear company made unfounded claims that its Shape-ups shoes would help people lose weight and ...