The Advertising Standards Authority has rapped BT Vision over a misleading advert which implied that certain movies were available on its platform before Sky's service. In the TV ad, a voiceover ...

When will buying a linear TV ad be as simple as executing a Facebook ad buy? Sky Media, the ad sales arm of one European broadcast and telecom giant, says it’s already happening. British Sky ...

NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope is to help global advertisers expand their reach to international ...

Sky has been told by the Advertising Standards Authority (ASA) that it must remove an advert on its website containing claims over its broadband reliability following a complaint from Virgin Media.

The ASA refers more than 100 complaints to Ofcom, after viewers complained about Sky's ad aimed at Virgin Media customers. Ofcom is to investigate Sky's ads which encouraged Virgin Media customers to ...

Sky's AdSmart system is taking the targeted ads we're used to seeing online and sticking them into the advert breaks of Sky programmes. Richard Trenholm Former Movie and TV Senior Editor Richard ...

Sky says that average speeds will be prominent and will appear in most ads (wherever there's space to include them, basically). But Sky may well be preempting an industry-wide shift, and a forceful ...

"Home to ad-free 24-hour programming, the new channel will showcase quality Sky originals and big names that kids love and parents can trust." It will be available to subscribers of the Sky Kids ...

GameSpot may get a commission from retail offers. The Advertising Standards Authority has ruled that Hello Games did not mislead consumers through the No Man's Sky Steam page and did not misrepresent ...

Offering a sign of synergies to come, NBCUniversal and Sky have announced a unified expansion of the company’s AdSmart suite of tech-enabled ad solutions. It is the first joint advertising effort ...

As the ASA surmised, the game was quite upfront about its procedurally generated galaxy. Hello Games’ No Man’s Sky has been under investigation by the Advertising Standards Authority, which is the ...

Sky misled would-be customers with a broadband advert featuring the LEGO Batman character, after the ISP got a bit carried away with the superhero theme by cloaking on-screen text in a light ...