Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

Semantics is the study of the meaning behind words and phrases. The study of semantics focuses on how words relate to each other and to how the listener decodes the message. Advertisers who employ ...

WASHINGTON — The Army is reaching back for a nostalgic slogan that service leaders believe will help solve modern recruiting troubles — “Be All You Can Be.” Service leaders have set an ambitious ...

Advertising legend and creator of the iconic Nike slogan, "Just do it" Dan Wieden died last week at the age of 77, leaving behind a legacy that changed the industry forever. Last week, the marketing ...