The VW slogan has taken many forms over the years, and the earliest ones centered around the immortal Beetle people’s car - ...

WASHINGTON — The Army is reaching back for a nostalgic slogan that service leaders believe will help solve modern recruiting troubles — “Be All You Can Be.” Service leaders have set an ambitious ...

Semantics is the study of the meaning behind words and phrases. The study of semantics focuses on how words relate to each other and to how the listener decodes the message. Advertisers who employ ...

Advertising space is everywhere – and all businesses, large and small – are in constant competition for consumer attention. Propaganda advertising is a technique that plays on the emotions of the ...

Ever try counting Heinz Ketchup’s supposed 57 varieties? Turns out the famous slogan was always a long-running sham. KDKA-TV in Pittsburgh reports that company founder H.J. Heinz came up with the “57 ...

A political action committee formed to challenge Republican Sen. Ted Cruz of Texas released a political advertisement that torches his campaign slogan, "Tough as Texas." In the ad, actor Sonny Carl ...

Advertising legend and creator of the iconic Nike slogan, "Just do it" Dan Wieden died last week at the age of 77, leaving behind a legacy that changed the industry forever. Last week, the marketing ...