In a strategic move that hints at renewed ambitions for Sonic in the world of athletic branding, SEGA Corporation and the ...

SEGA partners with the International Olympic Committee to make Sonic the Hedgehog merchandise starting in 2026.

The Sonic the Hedgehog mini-arcade includes both the first game and its sequel, all housed in a device that features a ...

One of the main elements of this cooperation will be Sonic the blue hedgehog, the character from films and video games whose ...

A Sonic fan wiki describes the character as an “anthropomorphic ... Games organizers create their own merchandising programs, ...

The advert for its latest release, Sonic Racing: CrossWorlds, closely resembles a 1992 commercial that claimed superiority over Nintendo. And in August, the man in charge of the mascot character ...

We don’t know who asked for it, but Waze owners now have the option to have Sonic the Hedgehog himself give you directions ...

The Google-owned Waze app is an excellent navigational service for GPS mapping, and its unique sidekick character system adds ...

Gibbs and Montgomery have embraced the "Sonic and Knuckles" nickname, wearing merchandise for games. The two have taken the nickname to the field, sometimes wearing Sonic and Knuckles themed cleats.