SEGA and the IOC announce multi-year agreement bringing Sonic the Hedgehog to the Olympic rings. “Five Rings” product ...

Sonic and the Olympic Games have a multi-year partnership, but I can't help but wonder where Mario is and if we're getting a ...

A new rumor hints that Sonic the Hedgehog 4 may take the franchise in a bold new direction. Early speculation points to a ...

In a strategic move that hints at renewed ambitions for Sonic in the world of athletic branding, SEGA Corporation and the ...

A Sonic game that released back in 2005 could be returning in a new capacity if a new move from Sega is any indication.

Sega has announced a new partnership with the Olympics, which has got some hoping the Mario & Sonic at the Olympic Games ...

Look for Sonic the Hedgehog to show up on Olympic merchandise. The International Olympic Committee unveiled the collaboration ...

It appears that Sonic the Hedgehog is going back to the Olympics, as SEGA has made a new deal to bring merch and more to life. Details here!

Sonic the Hedgehog is teaming up with the International Olympic Committee in a licensing deal celebrating the legacy of both ...

SEGA partners with the International Olympic Committee to make Sonic the Hedgehog merchandise starting in 2026.