This is the first time a U.S. orchestra has commissioned a sonic logo, the Charlotte Symphony said. It’s from a ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

The Wikimedia Foundation’s new sound logo was chosen via a community competition, and will be used to aurally brand its content. The Wikimedia Foundation’s new sound logo was chosen via a community ...

As part of a rebranding effort, the Charlotte Symphony Orchestra commissioned a new sonic logo from composer Mason Bates.

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...