Super Bowl LIX is still over a month away but Tums has everyone covered until then with an activation that brings together fans of football and gameday bites. The Haleon heartburn relief brand ...

The Prop Bites platform allows users to make free food picks and see how they stack up against the rest of the nation. The Super Bowl is weeks away and Tums is getting in on the big day’s action with ...

Sports-betting platform DraftKings and Tums, the antacid brand, have teamed for a free-to-play game, titled Tums Prop Bites, around Super Bowl LVIII, per details shared with Marketing Dive. Tums Prop ...

Super Bowl LVIII is only a few weeks away and though it remains to be seen which teams will be competing for the NFL crown, brands are rounding into form with activations and ads galore ahead of the ...

The Super Bowl is the, uh, Super Bowl of many things—from avocado consumption to house parties. Among the second Sunday in February’s claims to fame, it’s also the Super Bowl of sports betting.

Tums, which isn't among the brands spending north of $5 million to air a 30-second commercial during the big game, is deploying a counterprogramming strategy that aims to ambush the social media ...

Think of the roaring twenties, and most of the things that come to mind are long gone—flappers, speakeasies, Model Ts. But one classic is still with us, virtually unchanged: those little rolls of post ...

Competing antacids Pepcid and Tums have been targeting NFL fans who may be affected adversely by eating all those acidic foods advertised during playoff games. Kenvue’s Pepcid Complete ran to the ...