In July, spending on TV ads for prescription drugs reached a low not seen since this time last year. Pharmas shelled out a combined $173.9 million to air ads for the top 10 drug brands last month, ...
Consumers are now almost as likely to say they learn about new medications from advertisements on linear or connected TV as from their doctor, according to a new report. Predictive advertising company ...
During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...
President Donald Trump is aiming to ramp up scrutiny on pharmaceutical ads — both on TV and social media — as his administration accuses companies of misleading the public about medications and their ...
It’s not every day that Health and Human Services Secretary Robert F. Kennedy Jr. and Independent Senators Bernie Sanders and Angus King would agree on, well, anything. But when it comes to the ...
The Spanish soccer league's TV advertising revenues for this season are up 20% from the previous season, its director for international development said on Friday, as fans unable to attend live ...