HOUSTON -- Abraham Hamra will soon be among the few men in Houston still wearing the Texaco star. That's because, as of now, Shell doesn't plan to include his Houston station as part of one of the ...
All around him, cranes are beginning to pull down the familiar red and black Texaco signs and replace them with the just-as-familiar Shell signs. Shell Oil Co. plans to transform about 370 ...
What’s going to happen to the “man who wears the star”? Texaco Inc., the oil giant whose 1960s advertising campaign made that slogan a household phrase a generation ago, is about to be bought by rival ...
For years, millions of motorists relied on the big, bright Texaco star to keep their car running. but that star will soon fade from the american business landscape. Latoya lewis likes to trust her car ...
Warning: Exercise in business-brand nostalgia ahead. Younger readers who roll their eyes at such reminiscences, who are unable to complete the jingle, "You can trust your car to . . ." or for whom the ...
SAN RAMON, CALIF., April 18, 2005 – ChevronTexaco Products Company (ChevronTexaco), a leading provider of heavy-duty engine oils, lubricants and coolants, today introduced Texaco Star(TM) Gear ...
After sitting vacant for nearly three decades, the former home of Texaco, Inc. has been converted into a 17-story, 286-unit apartment building in the heart of downtown Houston. Dallas-based Provident ...
Texaco and Chevron’s planned $45.4 billion merger that’s expected to be announced today couldn’t have come at a better time for the two companies. Oil prices are at record levels, and they are widely ...
The scramble for the $20 million-a-year Texaco advertising account is down to eight agencies. Sources identified Needham Harper Worldwide, Young & Rubicam and Backer & Spielvogel, all New York-based ...
ChevronTexaco does, and beginning July 1 the company plans to resurrect the brand in a swath of states from Texas through the Southeast. The rebirth follows about two years during which scores of ...
Odd as it sounds, the U.S. arm of ChevronTexaco Corp. is getting back into the business of Texaco. The Texaco brand of gasoline had withered in the U.S. market since 2001, when Chevron Corp. bought ...
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