No matter your industry, capturing attention is essential. Even more so at trade shows. Exhibitors are constantly seeking innovative ways to stand out amidst the bustling floor, and while elaborate ...

With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors ...

JIANGMEN, GUANGDONG, CHINA, January 21, 2026 /EINPresswire.com/ — As the global exhibition landscape advances, businesses are discovering innovative methods of ...

At this trade show booth for my brand, I put my husband on the spot and ask him to rank his favorite and least favorite ...

Editor’s Note: This article was published on Jan. 21, 2026. It has been updated as of May 11, 2026. Recently, I had a mentoring session with a marketing intern prepping for her first trade show. This ...

Trade shows used to be ubiquitous in marketing. Long before direct-to-consumer (DTC) selling became popular, trade shows were one of the main avenues brands had to secure deals with retailers and ...

Can I format or compile my PowerPoint presentations to run automatically in a show booth or kiosk and, if so, how? Yes, you can and the how is much easier than you’d imagine. First, create your ...

Nancy Marshall, The PR Maven® speaks about growing your audience and your personal brand for professional success and personal happiness. In 2025, are trade shows still relevant? Judging by attendance ...