Although many different persuasion and influence techniques can be used to change the behaviors and attitudes of others, each may have a different effect on a person's motivation, emotions, and your ...

People often associate clever copywriting and persuasion techniques with large corporations that can afford to launch television commercials, put full-page ads in magazines and publish slick websites.

People cheat for a variety of reasons, but how do they try to convince their partner to forgive them? Published in Evolutionary Behavioral Sciences, a series of studies by Apostolou and Pediaditakis ...

Board members sat around the table with open containers of pork-fried rice and tense expressions on their faces, waiting for me to discuss their communications audit. I had been told in advance that ...

WEST LAFAYETTE, Ind. – Trial tactics that defy common sense are just one reason millions of Americans are drawn to the many law-related shows on television, says a Purdue University psychologist who ...