People often associate clever copywriting and persuasion techniques with large corporations that can afford to launch television commercials, put full-page ads in magazines and publish slick websites.

Although many different persuasion and influence techniques can be used to change the behaviors and attitudes of others, each may have a different effect on a person's motivation, emotions, and your ...

Citations: Teeny, Jacob, Joseph Siev, Pablo Briñol, Richard Petty. 2021. A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion. Journal of Consumer Psychology ...

People cheat for a variety of reasons, but how do they try to convince their partner to forgive them? Published in Evolutionary Behavioral Sciences, a series of studies by Apostolou and Pediaditakis ...

Tommy James & the Shondells sang “Crystal Blue Persuasion.” Economists have their own shade of persuasion — Bayesian. Bayesian persuasion is an idea only a little more than a decade old that’s being ...

When you’re hunting for a new job, you may not realize that your main objective is persuasion: You need to persuade members of your network to introduce you to people who might connect you with a job.