Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

In recent years, artificial intelligence (AI) has entered the mainstream business landscape as a critical path to advance in the digital economy. However, there is still a strong misconception in the ...

Employers and consumers largely don’t understand value-based care or fee-for-service, but are mostly supportive of the value-based care model when provided the definition, a new survey discovered. The ...

Another thought-leader in redefining value is Jed Emerson. After working as the director of a venture philanthropy fund in the 1990s, he was acutely aware of what he later called the “bifurcated value ...

In the recent event "How Delivering Against Consumer Core Values Will Help Drive Business Growth," experts share how to understand and tap into customer values. Demographics don't tell the whole story ...

Every day, we are reminded that providing value to customers is a surefire route to success. The concept of customer value has been around for over 20 years, and many books and articles have been ...

OnMilwaukee wants to help your small business grow. Want some additional small business resources and support? The Idea Collective small business incubator can help – check out more of their work here ...

This post is part of a Health Affairs Blog short series, “Higher Health Care Value Post COVID-19.” The series examines opportunities to create a research and policy agenda using the changes wrought by ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...