Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. Doing business today is more complicated than ever. The days of ...

Business visionary Peter Drucker is known to have once said, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and ...

As CFOs and executives increasingly become more involved in buying decisions, sellers are finding one dreaded question that ends potential sales in no decision: “Why buy now?” According to a 2021 ...

Value-based selling is a sales strategy where the focus is on understanding and reinforcing the various benefits that your product or service can provide to the customer. Unlike price-focused selling, ...

Monday - Friday, 6:00 - 7:00 PM ET CNBC's Jim Cramer said Monday he's starting to question the ability of value stocks to outperform growth counterparts even as Wall Street worries about a more ...