World Trademark Review

Verisure’s ZEROVISION mark found to be descriptive for smoke machines and security systems

In a blow to international security company Verisure, the Oslo District Court has upheld the refusal to register the mark ZEROVISION for smoke machines in Class 7 and security systems in Class 9.
The Sunday Business Post

Security firm Verisure’s chief Jeremy Benamou talks taking on Ireland - with smoke bombs

• Why the company’s IPO may be less important than what’s ahead in the Irish market Just over a month since his firm’s €3.2 billion IPO in Stockholm, Jeremy Benamou, the managing director for Verisure ...
World Trademark Review

Appeal court confirms that Verisure’s ZEROVISION mark is descriptive for smoke machines and security systems

The court emphasised that the mark means ‘zero visibility’ or ‘see nothing’, which coincides with the characteristics and intended purpose of the goods. Register for free to receive our newsletter, ...