In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

Opinions expressed by Entrepreneur contributors are their own. Most companies have a clearly defined mission statement, but it’s the vision statement that employees cling onto. Whereas mission ...

Every company should have a vision statement to guide its planning and maintain its focus on what matters most to the company. When you read your vision statement, you should be inspired to work hard ...

A mission statement may change slightly over time, but it should always tie back on your core company values, customer needs, and vision for growth. A good mission statement will clearly state purpose ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

"If you don't know where you're going, any road will take you there." These lyrics to George Harrison's song "Any Road" are as true in business as in any other walk of life. Managers must define and ...

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Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve observed complete bewilderment over two of the fundamental features of ...

I’ve found that one of the surest ways to get managers to start staring out the window is to initiate a conversation about “mission and vision.” All managers know that their organization is supposed ...

Carolinas HealthCare System in Charlotte, N.C., on Tuesday unveiled new mission and vision statements. The health system said the new statements “reinforce the importance of the organization’s role in ...

For teachers, the first weeks of school can feel like a blur, between setting the tone of your classroom and trying to remember a whole set of new names. And when it comes to setting expectations and ...