It may seem natural to supplement PR outreach with marketing assets, but the time has come for public relations teams to create their own visual content to appeal specifically to reporters and readers ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

According to a new study from the Chief Marketing Officer (CMO) Council entitled “From Content to Creativity: The Role of Visual Media in Impactful Brand Storytelling,” marketers believe visual assets ...

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Imagine trying to explain a complex idea to your team, only to be met with blank stares and confusion. We’ve all been there, struggling to bridge the gap between our thoughts and others’ understanding ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

For brands and marketers, one of the most crucial aspects of campaigns is connecting with target audiences. If a brand can provoke emotion and engage people through marketing, it will directly ...