The Volkswagen diesel scandal has seen its share of casualties, as everyone from the VW Group’s CEO to its design and R&D chiefs has stepped down. But the latest casualty isn’t an executive, it’s a ...

The VW slogan has taken many forms over the years, and the earliest ones centered around the immortal Beetle people’s car - ...

BERLIN (Reuters) - Scarred by a public relations thrashing over its "Dieselgate" scandal, Volkswagen is planning an image offensive, and its "Das Auto" global advertising slogan is an early casualty.

Volkswagen plans to start its public-relations campaign to try to recover from the diesel-emissions scandal by booting its ad slogan "Das Auto." Such a simple slogan, around since 2007, is hardly ...

The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly ...

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

Kenneth Hall October 3, 2007 Comment Now! The marketing types over at Volkswagen want us to think ‘VW’ when we think of cars so they’ve launched a new campaign with the simple tagline “Das Auto,” ...

Volkswagen will be ditching its “Das Auto” slogan as a part of a new strategy to help with the public relations recovery after the diesel emissions scandal. The German phrase, which simply translates ...