Volvo Cars' bestselling XC60 crossover has a problem — it has the oldest customer body of any Volvo model. XC60 customers are 55 years old, or about five years older than the Volvo brand's average. To ...
Jaguar shocked everyone with their "Copy Nothing" campaign, which no one understood and became the laugh of the internet. The failure was even more obvious after the internet discovered the emotional ...
Advertising can have a powerful impact when it connects on not just a consumer purchase level but also a human emotional level. Volvo's newest ad for its EX90 SUV is essentially a short film. It shows ...
A young woman approaches her distracted partner. He asks her if something’s wrong. She hesitates. Then reveals the positive pregnancy test. They quietly embrace, incredibly happy at the news. As she ...
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