WPP is to drop the Group M name for its media arm in the coming months amid ongoing changes made by new global chief executive Brian Lesser, Campaign has learned. Campaign understands WPP’s media arm ...
WPP Group and media are making big changes through AI and data privacy. InfoSum will help it get there inside the agency's newly rebranded WPP Media division. InfoSum -- which WPP acquired in April -- ...
LONDON (Reuters) -British ad group WPP slashed its profit guidance after some big clients left, others cut spending and new business dried up in June, putting it further behind Publicis in an industry ...
LONDON, June 9 (Reuters) - Mark Read will step down as CEO of WPP (WPP.L), opens new tab, the global advertising giant said on Monday, after seven years in which fierce competition, technological ...
WPP has named Brian Lesser Global CEO of its GroupM media investment arm, replacing Christian Juhl, who will take a new role within the holding company, per a release. Lesser was most recently ...
LONDON (Reuters) -Britain's WPP named board member Cindy Rose as its new chief executive on Thursday, tasking the senior Microsoft executive with leading its recovery a day after a major profit ...
Cint partners with WPP Media LATAM to measure and optimize brand impact across WPP’s Media Solutions
This strategic partnership will drive a unified brand impact measurement approach across LATAM, empowering advertisers with faster, more consistent insights and metrics across WPP Media Advanced ...
WPP has partnered with Anthropic to bring the buzzy artificial-intelligence startup’s latest Claude family of AI models into its WPP Open operating system, according to a press release. Claude, which ...
Mark Read, who as CEO of WPP Group oversaw the sale of a majority stake of the holding company's Kantar Group to Bain Capital in 2019, has been named chairman of Kantar Media, which was spun off and ...
WPP is scheduled to report results for the fourth quarter of 2025 and the year as a whole on Thursday. Here is what you need to know. REVENUE FORECAST: The U.K. advertising group is expected to report ...
For all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at ...
A former CEO within WPP Media is suing the media-buying subsidiary and its holding company, WPP, accusing it of wrongful termination, retaliation and violations of whistleblower protection laws in ...
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